We started out organising a gathering in a pub that became the world’s biggest (and we reckon best) search conference and ended up launching a bunch of other popular marketing conferences. It’s been a fun journey so far and we’re only just getting started.
How it all started
Once upon a time, Kelvin decided it would be cool to get a group of SEO mates together in a pub to talk shop. The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling asleep.
Word got out and more people showed up than he expected. So, next time he booked a larger room… again, more and more people showed up.