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How it all started

Once upon a time, Kelvin decided it would be cool to get a group of SEO mates together in a pub to talk shop. The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling asleep.

Word got out and more people showed up than he expected. So, next time he booked a larger room… again, more and more people showed up.

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We realised we might be onto something

A free industry conference, talking about real issues, with practical advice from people who actually know what they’re talking about. brightonSEO was born.

Since then we have seen the conference continue to grow into the beautiful, if scarily large, thing we have today.

Taking place across three venues at Brighton Dome, brightonSEO is the largest natural search conference in the UK.

We now have over 2000 delegates scrabbling for tickets from all over the UK and further afield. Of all the Search conferences in the UK & Europe, we reckon it’s biggest and also the most fun (but then we would say that wouldn’t we).

Branching Out

With such a high demand for tickets we decided to branch out. 2012 saw the launch of the Content Marketing Show in London (now sold to the Content Marketing Institute) and in 2013 we launched MeasureFest followed by Biddable World, Completely Email and Affiliate Huddle in 2014.

All of our conferences are free to attend, with an option of paid training workshops the day before (for those that really want to get their hands dirty).

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What we’re about

We’re about having fun, about being real, and, most importantly, educating as many people as possible on the ever expanding, fast-paced industry that is Digital Marketing.

“If we had to sum our mission up in one sentence we say ‘Helping Digital Marketers meet, learn and do their job a little better‘”

Our Events

The main way help digital marketers meet, learn and do their job a little better is by organising a series of digital marketing events.  

These aren't like your usual digital trade-shows where you're herded round a bunch of exhibition stands while business cards are shoved in your hand by over-zealous sales people.

 

And they're not like most digital conferences where you need to re-mortgage your house to sit in a generic hotel or football club function room and get generic advice.

 

We're digital marketers not event organisers who organise SEO conferences one week and pharmaceutical conferences the next.

 

We worry about how to put on a decent event first and worry about how to make money later, which is pretty much the opposite to the rest of the industry.

    brightonseologoblackvector

brightonSEO was our first and is our most popular event. The last event attracted 1700 attendees and sold out in 4 and 1/2 minutes. It's a large scale, in-depth SEO event, you won't find more intelligent and passionate search marketers in one place anywhere else in the world.

    measurefestlogobpinktiltedvector

MeasureFest is dedicated to data driven marketing and has laser targeted focus on web analytics and conversion rate optimisation. If you want to make more from the visitors you already get to your site this event is genetically engineered just for you.

      affiliatehuddlelogoblackvector

AffiliateHuddle is an event all about discussion of what works in affiliate marketing. It's an event for publishers, networks and merchants. Relaxed, friendly and focused.

      biddableworldlogotealvector

Biddable World is all about paid media. Whether its social media advertising, paid search advertising and programatic display. If you bid and get traffic through to your website it's on our agenda.

      completelyemaillogoblackvector

Completely Email is, you guessed it, completely about email marketing. Covering email design, content strategy for email and broader marketing automation. If email is a big part of your job, this event is essential.

     

Digital Agency Leaders is our smallest event but also one of our most successful, running a digital agency is bloody hard work. Digital Agency Leaders we get a few of the most senior people in digital marketing agencies together to share war stories, offer each other advice and have a beer together.

You're in good company...

What I love the most about #BrightonSEO is the amazing mix: superb sessions *and* the friendliness of everyone! One of a kind 🙂

aleyda-solis-seo-speaker

Winding down a great long weekend in the UK. Thanks to everyone at #brightonseo, esp. @kelvinnewman for a tremendous show!

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I always come away from Rough Agenda events feeling wiser in digital and more connected with my industry peers

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In the news...

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Meet the team

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Kelvin Newman

Founder

Kelvin Newman is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO.

In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.

He is also Co-founder of clockworkTalent with Natasha Woodford a specialist recruitment consultancy that genuinely understands digital marketing.

  • Email Kelvin Newman
  • Tel: +441273733433
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Tom Bailey

Producer

Tom is a creative producer with 12 years experience delivering large-scale live events, arts festivals, theatre and film projects.

He is co-founder and Producer at production company Shy Camera, making unique, engaging and beautifully executed video content and helps Rough Agenda with pre-production planning and ensures on the day delivery all go smoothly.

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Nicola Potzas

Event Coordinator

Nicola grew up in Zimbabwe and moved to London in 1998 where she supported top analysts at the global financial services company UBS, and helped the ‘Magic Circle’ law firm Linklaters create Europe-wide marketing materials. In 2011 she moved from London to Brighton and started her own administrative business. Kelvin was one of her first clients, where she helped him out with registration at BrightonSEO in 2012.

She has worked with Kelvin ever since, managing the front of house on the day and taking care of the admin side of things prior to the conferences.

She is a special needs advocate, supporting parents of tube fed children in her spare time

  • Email Nicola Potzas
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The Community

The reason we put on events

It might sound cheesey but the community around our events are the reason they're successful. They help us plan the events, they help us promote them and they turn up and make them the most welcoming and friendly events in the industry.

    Get in touch

    Rough Agenda Ltd. Company Number: 07917764