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How it all started

Once upon a time, Kelvin decided it would be cool to get a group of SEO mates together in a pub to talk shop. The idea was to share ideas and chat about all the interesting stuff that we can’t really talk about with anyone outside the industry for fear of them falling asleep.

Word got out and more people showed up than he expected. So, next time he booked a larger room… again, more and more people showed up.


We realised we might be onto something

A free industry conference, talking about real issues, with practical advice from people who actually know what they’re talking about. brightonSEO was born.

Since then we have seen the conference continue to grow into the beautiful, if scarily large, thing we have today.

Taking place across three venues at Brighton Dome, brightonSEO is the largest natural search conference in the UK.

We now have over 2000 delegates scrabbling for tickets from all over the UK and further afield. Of all the Search conferences in the UK & Europe, we reckon it’s biggest and also the most fun (but then we would say that wouldn’t we).

Branching Out

With such a high demand for tickets we decided to branch out. 2012 saw the launch of the Content Marketing Show in London (now sold to the Content Marketing Institute) and in 2013 we launched MeasureFest followed by Biddable World, Completely Email and Affiliate Huddle in 2014.

All of our conferences are free to attend, with an option of paid training workshops the day before (for those that really want to get their hands dirty).


What we’re about

We’re about having fun, about being real, and, most importantly, educating as many people as possible on the ever expanding, fast-paced industry that is Digital Marketing.

“If we had to sum our mission up in one sentence we say ‘Helping Digital Marketers meet, learn and do their job a little better‘”

How it Works

Our events wouldn’t be possible without the support of our lovely sponsors, friends and media partners, and we’re always on the look-out for more. So if you want to get your brand in front of thousands of dedicated marketing professionals, get in touch… I promise we don’t bite!

You're in good company...

What I love the most about #BrightonSEO is the amazing mix: superb sessions *and* the friendliness of everyone! One of a kind 🙂


Winding down a great long weekend in the UK. Thanks to everyone at #brightonseo, esp. @kelvinnewman for a tremendous show!


I always come away from Rough Agenda events feeling wiser in digital and more connected with my industry peers


In the news...

Meet the team


Kelvin Newman


Kelvin Newman is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO.

In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.

He is also Co-founder of clockworkTalent with Natasha Woodford a specialist recruitment consultancy that genuinely understands digital marketing.

  • Email Kelvin Newman
  • Tel: +441273733433

Tom Bailey


Tom is a creative producer with 12 years experience delivering large-scale live events, arts festivals, theatre and film projects.

He is co-founder and Producer at production company Shy Camera, making unique, engaging and beautifully executed video content and helps Rough Agenda with pre-production planning and ensures on the day delivery all go smoothly.


Nicola Potzas

Event Coordinator

Nicola grew up in Zimbabwe and moved to London in 1998 where she supported top analysts at the global financial services company UBS, and helped the ‘Magic Circle’ law firm Linklaters create Europe-wide marketing materials. In 2011 she moved from London to Brighton and started her own administrative business. Kelvin was one of her first clients, where she helped him out with registration at BrightonSEO in 2012.

She has worked with Kelvin ever since, managing the front of house on the day and taking care of the admin side of things prior to the conferences.

She is a special needs advocate, supporting parents of tube fed children in her spare time

  • Email Nicola Potzas

The Community

The reason we put on events

It might sound cheesey but the community around our events are the reason they're successful. They help us plan the events, they help us promote them and they turn up and make them the most welcoming and friendly events in the industry.

    Get in touch

    Rough Agenda Ltd. Company Number: 07917764